Madam I'm Adam

So a little over a week ago I turned 25. I must admit that not all has gone according to plan, “We make plans, then life happens”.  I’m okay with it though, while I am not where I planned to be I am happy.  I’ve finally graduated from school and out in the “real world” [...]

So I was up in the attic and I ran across this old blog the other day. Chock full of memories and  ramblings about public relations. I had completely forgot it behind the stack of Christmas decorations. I decided it was time to dust the old baby off and start taking this thing in a [...]

I’m often asked, “How do you keep up with all of this?” While it may seem overwhelming with all the different tools out there, it’s actually quite easy. The important thing is that you focus on signal rather than noise.
Use tweetdeck to keep your twitter streams organized. I group by thought leaders, [...]

The Art of War is a timeless tome that teaches resounding lessons on strategy. It reminds us to take things slow and start out with the basics. We can apply this to PR just as much as we can war.  Let’s say we have a great idea for a campaign and we are really excited [...]

I’ve seen a lot of blog entries lately about people quitting twitter and people quitting the “social media” scene. We are all getting sick of the term “Social Media Guru / Consultant“. Just look at Twitter and realize how many people talk about social media / networking. Even Micheal Arrington is taking [...]

While you can debate the merits of “positive” PR and “negative” PR, remember to always practice good PR. I’m not going to lay out how to conduct good PR here (there is a wealth of good information on line). When I talk about bad PR, I am talking about ineffective PR. Ineffective PR [...]

I read a really great post from Graham Wolfe about 10 resources for every PR pro. This list is so comprehensive that I really encourage you to rush over there and read it. While the tools he listed are searching and monitoring services, they don’t encompass everything you should be aware of as a [...]

If the term newb (see noobie, newbie and n00b) is unfamiliar to you, it means that you are new at something. While often being a newb is considered a bad thing, I think it’s one of the greatest things you can be. The fact is that we are all newbs at something. [...]

This morning I had the opportunity of a lifetime - to see Peter Shankman speak at a local community ideas station.  The event was hosted by The Hodges Partnership.   Shankman’s presentation blew me away.  Peter was a fascinating speaker and  great storyteller.  He brought up 4 main points (thanks, John Newman) that practitioners need to [...]

This past week I attended the inauguration in Washington, D.C. The first thing I saw when I got off of the train were banners with the new Pepsi logo. Most of the ads had the new logo and one word – hope. This spurred me on to thinking about logos and branding. While [...]